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Our Story

The journey of Lucille London began as LucilleRocks in 2011, with a creative mission to design solid gold jewellery using rough-cut diamonds and precious gemstones that were both sustainable and stylish.

Lucille's foundation in jewellery design was built through her education in Fashion Marketing and Business at the American Intercontinental University in Marylebone. She further honed her expertise in diamond studies at the De Beers Diamond Academy in Farringdon (a Diamond Trading Company initiative under the De Beers Group). Lucille also pursued studies in diamond grading, precious stones, and jewellery design and manufacturing at the British Academy of Jewellery (formerly known as Holts Academy) in Hatton Garden.

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Jewelry Designer

Lucille partnered with jewellers in Hatton Garden and the London Diamond Bourse to bring her designs to life. Her passion for the art of jewellery-making inspired her to master every aspect of the craft—from concept to completion—leading to the establishment of Lucille London as a distinctive brand.

Throughout her career, Lucille has been committed to designing jewellery exclusively from ethically sourced gemstones and recycled gold. Her unwavering dedication continues to pave the way for fine jewellery that is sustainable, ethical, stylish, and unique.

Lucille is also a member of the Goldsmiths' Company Assay Office, the birthplace of hallmarking. All pieces are meticulously tested and hallmarked by the London Assay Office, ensuring that the metal in your jewellery meets the highest standards of quality.

[Please find our hallmarking dealers notice here.]

Jewelry Making Over Heat

Sustainability

Ethically Sourced Diamonds
Fairtrade Gold | Recycled Gold | Recycled Silver |

Lucille London is proud to champion an ethical jewellery industry; we are a Fairtrade registered goldsmith and use Fairtrade gold as much as possible alongside our sustainable recycled gold.

Lucille London also runs a jewellery recycling initiative.  If you would like to recycle your gold and silver jewellery through Lucille London, please contact us.

Sustainability
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